Five phrases by Massimo Vignelli to live by

During the first months of my "formal" education in design, I was recommended to go to a viewing of during Design Week :: Portland. It was one of those life-altering moments watching the film. Although I had never seen Vignelli's designs until that evening, his style felt oddly familiar and intuitive. It made me feel more resolute in my decision to pursue graphic design.

A set of five posters were designed by Anthony Neil Dart (using Helvetica!) and originally ran in ADWEEK'S Talent Gallery several years ago. However, with his recent passing, they have resurfaced in the web. Take his words as a reminder to believe in yourself as an artist. We're human, and we need those reminders sometimes.

The five Vignelli phrases in Dart's set are:

  1. One life is too short for doing everything.
  2. We like design to be visually powerful, intellectually elegant and above all timeless.
  3. If you can design one thing, then you can design everything.
  4. If you do it right, it will last forever.
  5. The life of a designer is a life of fight against the ugliness.