American Jewish World Service (AJWS) is the first and only Jewish organization dedicated solely to ending poverty and promoting human rights in the developing world.
Under the direction of Elizabeth Leih, Creative Director, I designed environmentals and printed materials at AJWS’ 30th Anniversary Gala in New York City at Chelsea Piers. I prepared the design of three 10ft. pop-up maps, candle holder designs, the printed save-the-date, invitation, day-of-event program, and pledge card.
Three months later, I designed similar materials for AJWS’ 30th Anniversary Gala in San Francisco, applying a consistent and colorful approach in all materials.
ROLE: Graphic Designer, Publication Design, Environmental Design, Event Design
PURPOSE: Invite major donors to support AJWS’ grantees work abroad and create a welcoming and vibrant atmosphere.
OUTCOME: Over $1 million raised in donations the night of the event, and stronger relationships between donors, AJWS’ staff and human rights defenders.