Public Health + Social Impact Design
that moves people to act
Packaging design infusing a local brand with vibrant personality and Latin American flair.
2017.
These three designs are a result of a collaboration with my friend Pepe Moscoso, a cultural arts producer and artist. Pepe, originally from León, Guanajuato, México, also creates a Mexican cooking sauce (green and red variations) from scratch.
While he considered marketing his cooking sauce, I worked with him to create the brand identity of the product. Packaging design mockup.
ROLE: Graphic Designer, Packaging Design
PURPOSE: Pepe showed interest in using a minimalist and vintage style design for his company’s brand identity. In Portland, Oregon, salsas and cooking sauces made by local companies abound, and therefore, we decided to deviate from the typical ‘vibrant’ and ‘colorful’ label design and instead use a tight color palette and fewer design elements, when possible.
OUTCOME: Ultimately, Pepe chose not to package and sell his cooking sauces.
Be sure to check out Pepe’s photo collages in the link above. Pepe is an ambassador for the Mexican community in Portland and organizes cultural events that explore the importance of identity, migration, and art.